Appliances, Lighting Joel Hipkins Appliances, Lighting Joel Hipkins

Sub-Zero

Collaborating closely with Sub-Zero's engineers and executives, we crafted an iconic aesthetic tailored to their brand and blended it with user-first functionality to create an award-winning line of built-in refrigeration units that redefined luxury and performance. <br><br><br><br>

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Consumer, Furniture Joel Hipkins Consumer, Furniture Joel Hipkins

Lillipad Portable Sit-Stand Desk

The award-winning Lillipad is the world’s most versatile workstation, built with our own patent-pending technology to transform instantly between seated, standing, and compact storage configurations. Users can pop up a world-class office anywhere in seconds, without forfeiting an inch of space or compromising excellent ergonomics.<br><br>

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Appliances Joel Hipkins Appliances Joel Hipkins

Wolf Dual Fuel Range

Our collaboration with Wolf Appliance led to the creation of their best-selling Dual Fuel Range line—available in 30", 36", 48", and 60" sizes. Designed in close partnership with Wolf’s engineering and marketing teams, the product line earned both the Excellence in Design and Good Design awards, and helped Wolf steal market share from the competition.

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Appliances Joel Hipkins Appliances Joel Hipkins

Cove Dishwasher

The Cove dishwasher completes the Sub-Zero and Wolf kitchen suite with elegance and engineering precision. Designed to exceed expectations, it delivers the premium features, high performance, and uncompromising quality synonymous with the Sub-Zero name—positioning Cove as a serious contender in the luxury dishwasher category.

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Consumer, Commercial Joel Hipkins Consumer, Commercial Joel Hipkins

Stenograph

A study in extraordinary ergonomics and modern style, the NextGen Writer—the latest in a continuous line of award-winning machines we’ve designed for 10 generation—is the most lightweight, compact, and precise stenograph machine ever created. It features a revolutionary touch experience, including the shortest stroke ever, to significantly reduce strain and fatigue.<br><br>

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Appliances Curtis Cruver Appliances Curtis Cruver

Sub-Zero

Sub-Zero engaged our team to reimagine their Under Counter refrigeration lineup—expanding the offering with new SKUs, upgraded lighting, refreshed interior finishes, and a range of innovative features. The lineup includes two widths (15” and 24”) and five distinct configurations: Wine Storage, Refrigerator/Freezer Combo, All Refrigerator, Outdoor All Refrigerator, and an all-new, feature-rich Beverage Center. Our design team collaborated closely with Sub-Zero’s engineers to elevate the performance, flexibility, and aesthetic of the entire Under Counter range.

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Appliances Curtis Cruver Appliances Curtis Cruver

Wolf Induction Range

Working in close collaboration with Wolf Engineering, our team provided the industrial design leadership for this groundbreaking product. The result is a striking and modern Electric Oven with Induction Top—designed to uphold Wolf’s legacy of performance, reliability, and refined engineering. This range combines a cutting-edge induction cooktop with a breakthrough electric oven featuring Wolf’s proprietary VertiFlowTM convection technology, delivering exceptional cooking precision, power, and efficiency with minimal effort.

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Consumer, Housewares Joel Hipkins Consumer, Housewares Joel Hipkins

WindUp

2XL Corporation, a leader in cleaning and disinfecting solutions and wipes, sought to expand its product offerings with a floor cleaning system for both home and commercial environments. Our client’s challenge to us: create a more intelligent, more efficient system using a continuous roll of cleaning material paired with an on-demand spray solution.
By leveraging a large roll of cleaning material instead of costly pads, this device could eliminate wasted time and money. This new floor cleaning system would deliver a faster, cleaner, and more hygienic experience—no more dirty mop heads to wring out and no more costly pads to touch or replace!
Key Design Features:
Revolving roll-feed system for clean, continuous dispensing and touch-less disposal
On-demand integrated spray for even application of cleaning solution
Refillable reservoir allows the user to use any cleaning fluid of their choice
Compact, upright design ideal for storage in tight spaces
Rechargeable battery docking station keeps the device ready for use
Ergonomic handle and controls and tapered head design reduced fatigue and allows the user to easily flip the unit to use a second cleaning edge that fits under tight spots such as tables and chairs

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Commercial, UI Design Joel Hipkins Commercial, UI Design Joel Hipkins

Cummins Allison 
JetSort

Meet the JetSort LX — our solution for a compact powerhouse of precision coin sorting. At the core of the redesign was the challenge:  incorporate an improved sorting engine capable of accommodating differing global monetary systems comprised of varying number of different coin denominations.  This feature delivers unmatched counting accuracy and boosting operator efficiency. This meant that the solution had to be configurable for different monetary systems resulting in the cabinet itself had needing to be scale able with different footprints.  This scalability of the cabinet made a huge impact on the aesthetics.

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Consumer, Housewares Joel Hipkins Consumer, Housewares Joel Hipkins

PolyScience Vacuum Sealer

Designed as a companion to PolyScience’s sous vide product line, the award-winning 200 Series Vacuum Sealer offers both automatic and manual vacuum control for use with custom roll bags and pre-made pouches. Key features include an adjustable heat seal for airtight performance and a fold-out lift stand optimized for sealing liquids. Purpose-built to match the brand’s aesthetic and functional expectations, this first-time product successfully extends the sous vide ecosystem with professional-grade reliability and consumer-friendly usability.

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Lighting, Commercial Joel Hipkins Lighting, Commercial Joel Hipkins

Sternberg Lunaria Lighting

Sternberg Lighting partnered with our design team to develop Lunaria, a sleek family of contemporary outdoor LED luminaires. Crafted from powder-coated, die-cast aluminum, Lunaria fixtures are durable, weather-resistant, and built to last over 100,000 hours. Their distinctive dual-crescent design complements modern architecture while seamlessly integrating into public spaces.

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Medical Joel Hipkins Medical Joel Hipkins

Leco Corporation 
PX500

The PX500 is a next-generation metallographic grinder/polisher designed to deliver exceptionally flat specimens with unmatched ease-of-use. Featuring a responsive multi-touch display, intuitive LED lighting, automatic wash system, and ergonomic loading, the PX500 streamlines sample preparation for busy labs. Powered by energy-efficient AC drives and induction motors, it ensures smooth, customizable operation across a range of materials.

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Commercial, Furniture Curtis Cruver Commercial, Furniture Curtis Cruver

Allsteel Get Set Chair

The Get Set Chair delivered a versatile solution for multipurpose office environments. It brought a new level of adaptability, ergonomic support, and spatial efficiency to Allsteel’s offering, helping position the brand as a leader in dynamic office solutions. The chair has been adopted in collaborative spaces, training rooms, and educational institutions — wherever flexibility is key.

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Fitness Joel Hipkins Fitness Joel Hipkins

Life Fitness


As health clubs raised the bar on aesthetics and member experience, Life Fitness set out to create a new commercial strength line that matched the elevated expectations. Their goal: build a strength machine that was as inviting as it was intuitive.
We responded with a cohesive design system that made each machine easy to approach, easy to understand, and easy to use. Instructional plaques clearly show proper use and highlight targeted muscle groups, while key touchpoints—handles, knobs, and levers—feature consistent materials, forms, and color accents across the entire product line.

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Consumer Curtis Cruver Consumer Curtis Cruver

MotorGuide

Our team collaborated with MotorGuide to design a next-generation electric trolling motor that merges performance, durability, and sustainability. Built for anglers who demand quiet propulsion with minimal environmental impact, this motor features a sleek, watertight housing inspired by the fluid lines of aquatic life. Every detail — from grip texture to form factor — was designed to enhance usability, longevity, energy efficiency on the water.

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Consumer, Commercial Joel Hipkins Consumer, Commercial Joel Hipkins

Shure KSM32

Shure challenged us to design a professional-grade microphone that would stand out in both studio and live production environments.
We began with deep competitive research and reimagined the category’s bulky, hard-edged norms. The result: a sleek, sculpted silhouette with flowing contours that break from tradition and elevate the brand’s visual identity.

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Consumer Curtis Cruver Consumer Curtis Cruver

AC Delco Car Jack

In partnership with ACDelco’s product development team, our designers reimagined the traditional car jack to appeal to a growing consumer market that values both function and form. From concept to execution, the focus was on intuitive usability, sleek aesthetics, and a highly efficient lifting experience. The result is a standout piece of equipment that blends automotive styling with mechanical innovation — built to look better, feel better, and work smarter.

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Consumer, Housewares, UI Design Curtis Cruver Consumer, Housewares, UI Design Curtis Cruver

Intermatic Smart Switch

Intermatic partnered with our design team to merge cutting-edge smart technology with a sleek, approachable aesthetic and intuitive user interface. In addition to designing the physical product, we were also tasked with creating the graphic user interface (GUI)—developing a clear framework for both initial setup and everyday use through the app and device interface.

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Commercial, Furniture Curtis Cruver Commercial, Furniture Curtis Cruver

Bretford Motiv

The MOTIV™ Seating System provides a comprehensive solution for creating comfortable, tech-enabled, and highly flexible spaces in corporate, educational, and public settings. The design allows users to move seamlessly between focused solo work and casual group interaction, all while staying connected. The system is now widely adopted in lounge areas, learning commons, cafés, and co-working spaces, reinforcing Bretford’s leadership in intelligent furniture systems.

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Medical, UI Design Curtis Cruver Medical, UI Design Curtis Cruver

Hill-Rom Hospital Bed

The Advanta Hospital Bed has been widely adopted in hospitals and care facilities for its patient-centered features, intuitive usability, and maintenance-friendly construction. The design has contributed to Hill-Rom’s position as a leader in medical equipment innovation.

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