Fitness, UI Design Curtis Cruver Fitness, UI Design Curtis Cruver

Sproing

The Sproing Soft-Platform Training Machine has received international recognition for its innovative approach to fitness and injury reduction. It has been awarded multiple design honors for its versatility and performance benefits. The product stands out in a saturated market, offering a compelling alternative to treadmills and other high-impact machines.

Read More
Branding Curtis Cruver Branding Curtis Cruver

2XL Windup Mop

As our collaboration with 2XL on the moping system was taking shape, we were asked to develop branding to capture the essence of the roll-fed mop device.

Read More
Branding Curtis Cruver Branding Curtis Cruver

Finney Fund

The Finney Fund founder was looking for branding that would reflect a professional image and paying ohmage to the investment industry.

Read More
Fitness Curtis Cruver Fitness Curtis Cruver

Life Fitness Bike seat

Our collaboration with Life Fitness resulted in a redesigned saddle that delivers the ideal balance of comfort and performance. It reduces strain and pressure points, improves user support, and preserves full leg mobility—elevating the exercise experience across all fitness levels.

Read More
Branding Curtis Cruver Branding Curtis Cruver

Jackson Fore Brewing

Jackson Fore Brewing is a small local beer brewer that is made up of a foursome of golf enthusiasts who enlisted our creativity to generate some branding that incorporated their love of brewing and their love of golf.

Read More
Branding Curtis Cruver Branding Curtis Cruver

Slice-Select

Tover innovations was developing a deli standard for slice thickness for meats and cheeses. A customer would be able to point to a chart displayed at the deli counter and the deli clerk would know exactly what the customer wanted the first time.

Read More
Commercial Curtis Cruver Commercial Curtis Cruver

WMS Gaming

The collaboration between WMS Gaming and our team produced a slot machine that introduced true user-centered design to the gaming world. At first, the design’s bold departure from norms raised concerns in an industry steeped in tradition and superstition. However, WMS executives recognized the innovation’s long-term value and chose to forge ahead.

Read More
Appliances, Commercial Joel Hipkins Appliances, Commercial Joel Hipkins

UNI-MAC UW Series

Built for high-demand environments, the UniMac UW Series delivers unmatched performance for on-premises commercial laundries. Engineered for durability and efficiency, this heavy-duty line features robust construction and exclusive innovations that raise the bar in institutional laundry care.

Read More